TMSH
TransGlobal Assets, Inc.

TMSH Converts Technology Exit into Equity Play in High-Growth Digital Media Sector

June 10, 2025 – Miami, FL — TransGlobal Assets Inc. (OTC:TMSH), a diversified public holding company, is proud to announce the successful sale of its interest in the Incued App, a next-generation digital media platform, to Bell Rose Capital Inc. (OTC:BELR). The transaction was executed in exchange for a convertible promissory note, securing TransGlobal a dynamic equity position in a forward-focused, fast-scaling media and technology company.

This strategic divestiture not only monetizes a non-core asset for TMSH, but also reinforces the company’s long-term vision: leveraging smart exits to participate in high-growth markets through aligned partnerships.

About the Deal: Platform Meets Performance

The Incued App—a content-driven engagement platform designed to amplify brand visibility and creator monetization—was part of TMSH’s innovation pipeline. While TMSH did not develop the app internally, it quickly recognized the platform’s potential in today’s digital content economy, which is projected to surpass $500 billion globally by 2030, driven by creators, data, and mobile-first user behavior.

Under the terms of the agreement, Bell Rose Capital Inc. has acquired full ownership of the app and its associated IP. In exchange, TransGlobal received a convertible note, giving it the flexibility to convert into equity at BELR under certain terms—allowing TMSH to retain upside in the future growth of both the app and its new parent company.

Strategic Vision: Monetizing Non-Core, Investing in Growth

“This transaction is a clear example of how we’re optimizing our portfolio,” said Michael Berman, CEO of TransGlobal Assets Inc. “Incued wasn’t built by TMSH, but we saw its potential and seized the opportunity to position it with a company that can maximize its value. In return, we gain a strategic equity foothold in BELR—a company we believe is primed to scale within the digital economy.”

The deal reinforces TMSH’s mission to deliver long-term value by exiting opportunistically while remaining exposed to high-upside markets through structured instruments like convertible notes.

Industry Snapshot: Why Digital Media?

• The global digital advertising market is expected to reach $1.5 trillion by 2030, according to Statista.

• User-generated content platforms now account for over 60% of online engagement time.

• With AI-enhanced personalization and mobile usage surging, apps like Incued are at the center of next-gen user acquisition and monetization strategies.

TMSH’s strategic exit allows it to reallocate capital toward core holdings while maintaining equity exposure to this explosive sector through BELR.

About TransGlobal Assets Inc. (OTC:TMSH)

TransGlobal Assets Inc. is a publicly traded, innovation-driven company dedicated to building technology platforms that solve real-world problems with a human-first approach. By harnessing artificial intelligence, behavioral science, and ethical design, the company is committed to delivering solutions that improve financial wellness, emotional connection, and everyday life experiences.

Learn more at: msgholdings.ai

About Bell Rose Capital Inc. (OTC:BELR)

Bell Rose Capital Inc. is a growth-stage public company focused on acquiring and scaling digital media, content platforms, and high-engagement consumer technologies. Its mission is to build revenue-generating assets that meet the evolving demands of the digital economy.

Website: www.bellrosecapital.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including those regarding TransGlobal Assets Inc.'s business strategy, future operations, financial position, estimated revenues, projected costs, prospects, and plans, and objectives of management, are forward-looking statements.

Forward-looking statements are typically identified by words such as "believe," "expect," "anticipate," "estimate," "intend," "plan," "may," "will," "could," "should," "would," "continue," or the negative thereof or other variations thereon or comparable terminology. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond the Company’s control, which could cause actual results to differ materially from those described in the forward-looking statements.

Such risks and uncertainties include, but are not limited to: changes in market conditions, the Company’s ability to successfully develop and commercialize the Incued platform or other technologies, its ability to generate revenue or secure strategic partnerships, regulatory changes, competition, and general economic, market, or business conditions.

TransGlobal Assets Inc. undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

Investor Contact:
TransGlobal Assets Inc.
Email: ir@transglobalassets.com / info@msgholdings.ai     
Website: www.transglobalassets.com