SETO
SETO Holdings, Inc.

SETO Holdings Inc. is a multi-brand growth platform focused on premium spirits and lifestyle marketing, designed to transform the global beverage industry through culture, innovation, and vertical integration. Inspired by the Japanese word “Seto” (瀬戸)—meaning strait or gateway—the company serves as a bridge between craft distillation and global retail, cultural storytelling and commercial scale, tradition and technology. Our core mission is to acquire, incubate and scale culturally resonant brands and related companies across the premium adult beverage sector, with an initial focus on high-growth categories such as Japanese whisky and tequila. SETO, serves as an active brand accelerator - merging ...