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REED
Reeds, Inc.
1.10
0.03
2.80%
1.10 / 1.18 (1000 x 100)
501 Merritt 7
Norwalk, CT 06851
501 Merritt 7
Norwalk, CT 06851
Mr. Burleson joined Reed's in February 2023 as Chief Commercial Officer. Prior to Reed's, Mr. Burleson held various leadership positions in sales and operations throughout the beverage industry, including as a VP of Sales for Fever-Tree Drinks Plc, Director of Sales West at Voss Water of Norway, and Director of Sales and Operations at Pop Water Inc. Most recently, Mr. Burleson served as Chief Commercial Officer at Kin Euphorics, a non-alcoholic functional beverage company, where he was responsible for the initial implementation of Kin Euphorics' commercial and marketing strategies
Ruba has over 15 years experience as lead securities counsel for public companies and is a dedicated and indefatigable partner to her clients. She is known for being cheerfully responsive at all hours, especially when working to meet critical deadlines. Her securities expertise includes '34 Act SEC reporting, national securities exchange compliance, all aspects of corporate governance, equity compensation plans, stockholder communications, corporate finance, mergers & acquisitions, registered securities offerings and private placements. She has extensive history and efficacy in dealing with the SEC and national securities exchanges. She further distinguishes herself as a gifted writer, regularly crafting communications that deliver clear, concise and effective messages. Ruba holds a B.A. in English Literature from UC Berkeley and a J.D. from Hastings College of Law. She is admitted to practice in California and is a partner at Raines Feldman LLP. Ruba was a partner at Libertas Law Group, Inc. in Los Angeles, CA for over 10 years. Prior, Ruba was a Senior Securities Attorney at Richardson & Patel LLP in Los Angeles, CA.
Shufen Deng has served as a director since July 7, 2023. She was appointed Chairperson of the Board on November 1, 2024. Prior, she served as Vice Chairperson of the Board from February 8, 2024 through November 1, 2024. She was also appointed Chairperson of Asian Operations on February 8, 2024. Mrs. Deng was the sole shareholder of D&D Source of Life Holding Ltd. ("D&D"), the Company's largest shareholder, from February 2023 through December 31, 2024. Ms. Deng is D&D's non-independent designee. From April 2017 through March 2021, Ms. Deng served as Chairman and General Manager of Baolingbao Biology Co., Ltd. (China), and she continues to serve as a member of its board of directors and as a member of its compensation committee. Prior, she served for seven years as a judge in China.
Randle Lee Edwards is a corporate attorney with over 25 years of experience practicing in New York and China. He has advised Chinese, U.S., and European companies on a broad range of public and private M&A transactions, including public mergers, stock and asset acquisitions and dispositions, venture capital and private equity deals, as well as the establishment or dissolution of joint ventures. He has served as a member of the supervisory board of Whirlpool (China) Co. Ltd. (Shanghai, China) since March 2023. Previously, he served as Of Counsel to Sherman & Sterling LLP (Beijing, China), from January 2020 to March 2021. Mr. Edwards was a partner at Sherman & Sterling, LLP from January 2001 to December 2019. Mr. Edwards is proficient in Mandarin and is a member of the State Bar of New York. Mr. Edwards holds a J.D. from Columbia University School of Law and a B.A from Columbia College. Mr. Edwards is D&D's independent designee.
None
1925 Century Park E.
Suite 1120
Los Angeles, CA 90067
888 San Clemente Dr.
Newport Beach, CA 92660
525 B Street, Suite 2200
San Diego, CA 92101
Reed’s two core brands, Reed’s, which includes Reed’s Craft Ginger Beer and Reed’s Real Ginger Ale, and Virgil’s Handcrafted sodas. Reed’s is the leading ginger beer in the US; Virgil’s is an independent natural craft soda and is a leader in the craft soda category. Reed’s Craft Ginger Beers are unique due to the proprietary process of using fresh ginger root combined with a Jamaican inspired recipe of natural spices, honey and fruit juices. Reed’s uses this same handcrafted approach in its Real Ginger Ale and Virgil’s line of great tasting, bold flavored craft sodas, including its award-winning Virgil’s Root Beer. In April 2020, Reed's launched a new line of Real Ginger Ales, in both Full Sugar and Zero Sugar varieties. In 2021, Reed's extended its Ginger Ale offerings with Mocktails and entered the alcohol space with the launch of the RTD Classic Mule that is 7% ABV and Zero Sugar and later added a Stormy Mule variety. During 2022 Reed's added their line of Hard Ginger Ales that are 5% ABV with no added sugar and are100 calories. This line contains four flavors: Mango, Pineapple-Coconut, Watermelon-Strawberry, and Cherry-Lime. All of Reed’s products are produced by co-pack partners. Reed's products are brought to market through an extremely flexible and fluid hybrid distribution model, which is a mix of direct-store-delivery, customer warehouse, and distributor networks. The distribution system used depends on customer needs, product attributes, and local trade practices.
Reed's leases 5,154 square feet of office space in Norwalk, Connecticut, which serves as our principal executive offices. The lease commenced December 1, 2024 and continues in effect for a period of 11 years.
