EARI
Entertainment Arts Research, Inc.

EARI Beverage Group is pleased to announce the appointment of Red Nose Productions as its media and marketing agency. With a proven track record of delivering innovative marketing solutions and creative campaigns, especially in the Cannabis drink space. Red Nose Productions will play a pivotal role in driving brand awareness and market penetration for Reef Cola and Reef Fire Bomb under the EARI umbrella.

"We are excited to work with EARI in developing the overall marketing strategy" remarked Robert Morrissey, CEO of Big Red Nose Productions, adding "Our expertise and creative vision will be instrumental in amplifying the presence of Reef Cola in the marketplace, connecting with consumers, and establishing a strong all American brand identity."

The partnership between EARI Beverage Group and Red Nose Productions signifies a collaborative effort to leverage industry-leading strategies and creative initiatives to elevate the profile of Reef Cola and position it as a frontrunner in the THC-infused beverage category. As EARI Beverage Group sets its sights on the future, the company remains committed to delivering innovative products that resonate with consumers and drive sustainable growth. With the acquisition of exclusive licensing rights for Reef Cola and Reef Fire Bomb the appointment of Red Nose Productions, EARI is poised to make significant strides in the cannabis-infused beverage market.

For media inquiries or further information, please contact:

Investor Relations; IR@earigroup.com

About EARI Beverage Group:

EARI Beverage Group is a leading player in the beverage industry, dedicated to delivering innovative and high-quality products that cater to evolving consumer preferences. With a diverse portfolio of brands and a commitment to excellence, EARI Beverage Group is poised for growth and success in the dynamic beverage market. https://earigroup.com/

About Red Nose Productions:

Red Nose Productions is a renowned media and marketing agency specializing in creative solutions and strategic initiatives that drive brand growth and engagement. With a team of seasoned professionals and a passion for innovation, Red Nose Productions delivers impactful campaigns that resonate with audiences and propel brands to new heights. The Big Red Nose Productions team has more than 75 years of combined experience in the film, photography and video fields. Using multiple 6K Black Magic cameras, Dana Dollies, Jibs, Booms, LED Lights, and TASCAM Sound Capture. Few companies can produce stills - video - sound simultaneously. From executive portraits, to state of the art 6K video production - from advertising photography for websites or brochures to graphic splashes, animations, 30 second spots and feature length films. https://www.bigrednose.com/

Safe Harbor Disclosure

This press release contains forward-looking statements that are made under the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's expectations regarding future results of operations, economic performance, and financial condition. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable, but there is no assurance they will prove to be accurate. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially. EARI competes in a rapidly growing and transforming industry, and risk factors, including those disclosed in the Company's filings with the Securities and Exchange Commission, might affect the Company's operations. Unless required by applicable law, the Company undertakes no obligation to update or revise any forward-looking statements.