EARI
Entertainment Arts Research, Inc.

The EARI Beverage Group today announced a significant move in its strategic direction with acquiring the exclusive global licensing rights for Reef Drinks (Reef Fusion and Reef Cola), a distinguished range of Hemp Based Delta 9 THC-infused beverages. This acquisition marks a pivotal moment for EARI as it ventures into the burgeoning market of cannabis infused beverages, positioning itself for growth and innovation in this rapidly expanding sector. The cannabis drinks market was valued at US$ 0.4 billion in 2023 and is projected to grow at a CAGR of 37.3% during the forecast period of 2024 to 2032, to reach a value of US$ 8.3 billion by 2032.

Under the terms of the agreement, EARI Beverage Group secures exclusive licensing rights from Reef Drinks, encompassing its full range of Delta 9 THC-infused beverages. The addition of Reef Fusion and Reef Cola to EARI's portfolio signifies the company's commitment to diversifying its product offerings by tapping into the evolving consumer preferences within the cannabis and hemp infused market. The company has recently divested from non-performing brands and assets to focus on this newly emerging sector.

Commenting on the acquisition, CEO of EARI Beverage Group, Bernard Rubin expressed enthusiasm about the prospects of this strategic partnership. "We are thrilled to announce acquiring the exclusive licensing rights for Reef Cola & Reef Fusion. This collaboration represents a significant milestone for EARI as we embark on a new chapter in our journey. With growing demand for hemp and cannabis infused beverages, we see tremendous opportunities to innovate and captivate consumers with high-quality beverages”.

The Reef Drinks licensing deal brings with it knowledge and research that has taken more than a decade to develop and literally brings EARI to the forefront of the Hemp and Cannabis drink market almost overnight. With it comes the connections to some of the best ingredient providers ever assembled and the quality of the Reef Cola and Reef Fusion products will speak for itself soon on the open market.

For media inquiries or further information, please contact:

Investor Relations; IR@earigroup.com

About EARI Beverage Group:

EARI Beverage Group is a leading player in the beverage industry, dedicated to delivering innovative and high-quality products that cater to evolving consumer preferences. With a diverse portfolio of brands and a commitment to excellence, EARI Beverage Group is poised for growth and success in the dynamic beverage market. https://earigroup.com/

Safe Harbor Disclosure

This press release contains forward-looking statements that are made under the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's expectations regarding future results of operations, economic performance, and financial condition. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable, but there is no assurance they will prove to be accurate. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially. EARI competes in a rapidly growing and transforming industry, and risk factors, including those disclosed in the Company's filings with the Securities and Exchange Commission, might affect the Company's operations. Unless required by applicable law, the Company undertakes no obligation to update or revise any forward-looking statements.