UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
October 20, 2014
NATE’S FOOD CO.
(Exact name of registrant as specified in its charter)
Colorado
(State or other jurisdiction of incorporation)
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000-52831
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46-3403755
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(Commission File No.)
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(IRS Employer Identification No.)
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15061 Springdale, Suite 113,
Huntington Beach, California 92649
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(Address of principal executive offices) (zip code)
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(Registrant’s telephone number, including area code)
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Not Applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
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Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
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Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2 (b))
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4 (c))
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Item 7.01
Regulation FD Disclosure.
On October 20, 2014, the Company issued a Press Release that is attached as exhibit 99.1.
Item 8.01 Other Events.
The Company will provide an update on October 27, 2014 regarding its production and capacity.
Item 9.01 Financial Statements and Exhibits
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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Nate’s Food Co.
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Dated: October 20, 2014
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By:
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/s/ Nate Steck
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Name:
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Nate Steck
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Title:
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CEO
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EXHIBIT 99.1
Nate’s Food Co. Announces It has Begun Discussions For Grocery Placement of Nate’s Pancakes For Up to 4.5 Million Cans per year
Los Angeles, California, October 20, 2014 – Nate’s Food Co, Inc. (OTC: NHMD) announced today that it has begun discussions to have Nate’s Pancakes sold in grocery stores. Nate’s Pancakes make ready-to-use, pre-mixed pancake and waffle batter delivered in a pressurized can. Our pre-made batter makes light and airy pancakes or waffles that are fun for the entire family to make together, and are a great way to start your day.
Nate’s Pancakes was created by Nate Steck who also created Batter Blaster which was sold in over 13,000 stores and grossed over $40 Million in sales. These stores included Safeway, Walmart and Costco. Initially, the idea was to start selling product through our website to increase interest in Nate’s Pancakes for grocery placement. However, we have already been approached about grocery placement for the product. To maximize exposure of the brand and marketing expenses, discussions have included a desire to have additional flavors and products (i.e. cake mix, brownie mix and cookie mix) reside under a larger umbrella brand, Nate’s Homemade, and this would include our flagship pancake and waffle batter.
Batter Blaster was the 5
th
largest brand in dollar sales out of 39 brands within the pancake dry mix category with only 1 product and was the 3
rd
largest dollar product in pancake mix at Safeway out of a total of 149 product. By adding flavors Batter Blaster could have nearly tripled its total points of distribution to over 30,000. By adding additional products the total points of distribution could exceed 50,000 for Nate’s Pancakes.
In order to facilitate grocery placement, the Company will have to forgo the launch of the internet sales. The Company’s current manufacturing capacity will have to be used to develop the new flavors and products and to provide product for testing by the stores. The process involved with grocery placement is: (1) hire a food broker, (2) meet with buyers, (3) samples supplied to buyer, (4) set up pricing, (5) delivery dates established (typically 1 to 3 months), and (6) begin with a rollout with a region of the stores before full deployment.
It is anticipated that any order from a major grocery chain (i.e. WalMart, Costco, Target, Kroger) would be for 70,000 – 90,000 cans per week per chain (or 3.6 Million to 4.7 Million on yearly bases). We currently have the ability increase our capacity to make 10-12 Million cans a year. Our goal is to have Nate’s producing and selling its capacity within the 12 months.
Nate’s Pancakes are a ready-to-use, pre-mixed pancake and waffle batter delivered in a pressurized can. Our pre-made batter makes light and airy pancakes or waffles that are fun for the entire family to make together, and are a great way to start your day. With no preparation and no clean-up, we’ve made making breakfast easier for your busy mornings.
Notice Regarding Forward-Looking Statements
in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual and interim reports.
Contacts:
Nate’s Food Co.
Nate Steck
(661) 418-7842
info@crra.info