Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion and analysis of the Company’s financial condition and results of operations should be read in conjunction with our financial statements and the notes related thereto which are included in “Part I, Item 1. Financial Statements” of this Quarterly Report on Form 10-Q. Certain information contained in the discussion and analysis set forth below includes forward-looking statements. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those set forth under “Item 1A. Risk Factors” and elsewhere in our 2024 Annual Report. See “Cautionary Note Regarding Forward-Looking Statements” above for more information about forward-looking statements in this Quarterly Report on Form 10-Q.
Amounts in this section are presented in thousands, except for per share numbers and percentages.
Business Overview
Leafly is a leading online cannabis discovery marketplace and resource for cannabis consumers. Leafly provides an information resource platform with a deep library of content, including detailed information about cannabis strains, retailers and cannabis products. We are a trusted destination to discover legal cannabis products and order them from licensed retailers with offerings that include subscription-based products and digital advertising. Legacy Leafly was founded in 2010 and is headquartered in Seattle with 107 total employees, including 105 in the U.S. and 2 in Canada as of March 31, 2025 as compared to 122 total employees at March 31, 2024.
Leafly is one of the cannabis industry’s leading marketplaces for brands and retailers to reach one of the largest audiences of consumers interested in cannabis. Our platform includes educational information, strains data, and lifestyle content, enabling consumers to use Leafly’s content library to have an informed shopping experience. Leafly reduces the friction caused by fragmented regulation of cannabis across North America by offering a compliant digital marketplace that connects cannabis consumers with legal and licensed retailers and brands nearest them.
Leafly allows each shopper to tailor their journey, by selecting the store, brand, and cannabis form-factor that appeals to them. Once that shopper builds a basket and is ready to order, our non-plant-touching business model sends that order reservation to the store for payment and fulfillment. By matching stores and shoppers, we deliver value to all constituencies. We monetize our platform primarily through the sale of subscription packages, bundling e-commerce software and advertising solutions, as well as non-subscription-based advertising to retailers and brands.
Key Metrics
In addition to the measures presented in our consolidated financial statements, our management regularly monitors certain metrics in the operation of our business:
Ending Retail Accounts
Ending retail accounts is the number of paying retailer accounts with Leafly as of the last month of the respective period. Retail accounts can include more than one retailer. We believe this metric is helpful for investors because it represents a portion of the volume element of our revenue and provides an indication of our market share. Management believes this metric offers useful information in understanding consumer behavior, trends in our business, and our overall operating results.
Retailer Average Revenue Per Account (“ARPA”)
Retailer ARPA is calculated as monthly retail revenue, on an account basis, divided by the number of retail accounts that were active during that same month. An active account is one that had an active paying subscription with Leafly in the month. We believe this metric is helpful for investors because it represents the price element of our revenue. Management believes
this metric offers useful information in understanding consumer behavior, trends in our business, and our overall operating results.
Results of Operations
Key Metrics
The table below presents these measures for the respective periods:
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Three Months Ended March 31, |
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2025 |
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2024 |
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Change |
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Change (%) |
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Key Operating Metrics: |
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Ending retail accounts1 |
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3,362 |
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3,840 |
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(478 |
) |
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-12 |
% |
Retailer ARPA2 |
$ |
684 |
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$ |
677 |
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$ |
7 |
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1 |
% |
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1.Represents the amount outstanding on the last day of the month of the respective period.
2.Calculated as a simple average of monthly retailer ARPA for the period presented.
There was a 12% decline in year-over-year ending retail accounts for each of the three months ended March 31, 2025, compared to the same period in 2024 primarily related to customer budget constraints and Leafly’s ongoing removal of non-paying customers from the platform. In addition, sequentially, ending retail accounts declined 3% from 3,480 at December 31, 2024.
The 1% increase in ARPA for the three months ended March 31, 2025, compared to the same period in 2024 was primarily the result of the removal of lower ARPA accounts from the platform. Sequentially, ARPA decreased 1% from $692 at December 31, 2024 due to the addition of new accounts at lower ARPA.
Revenue
We generate our revenue through the sale of online advertising and online order reservation enablement on the Leafly platform for suppliers in our Retail and Brands segments. Within our Retail segment, we monetize our multi-sided retail marketplace through monthly subscriptions that enable retailers to advertise to and acquire potential shoppers. Our solutions allow retailers, where legally permissible, to accept online orders from shoppers who visit Leafly.com or use a Leafly-powered online order reservation solution, including our iOS app. Within our Brands segment, our revenue is derived by creating custom advertising campaigns for both small and large brands that target Leafly’s broad and diverse audience and offering brands profile listings on our platform, which are sold on a monthly recurring subscription or annual basis. Advertising opportunities include on-site digital display, native placements, email, branded content, and off-site audience extension. Leafly’s advertising partners span a variety of verticals including hardware and accessories, THC-infused products, hemp, CBD, and seed.
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Three Months Ended March 31, |
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2025 |
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2024 |
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Change ($) |
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Change (%) |
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Revenue: |
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Retail |
$ |
6,946 |
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$ |
7,871 |
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$ |
(925 |
) |
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-12 |
% |
Brands |
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936 |
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1,177 |
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(241 |
) |
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-20 |
% |
Total revenue |
$ |
7,882 |
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$ |
9,048 |
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$ |
(1,166 |
) |
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-13 |
% |
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Retail
Retail revenues decreased $925 for the three months ended March 31, 2025 as compared to the same period in 2024 primarily due to a $375 decrease in subscriptions revenue, a $569 decrease in digital display ads, offset by an increase in other revenues
of $19 for the three months ended March 31, 2025 as compared to the same period in 2024. The net 12% decrease was driven by the reduction in ending retail accounts discussed above.
Brands
For the three months ended March 31, 2025 as compared to the same period in 2024, Brands revenue decreased $241, due to a reduction in display ads of $135, a branded content decrease of $134 and a direct-to-consumer marketing revenue decrease of $17. These increases were partially offset by an increase in other revenues of $45. The 20% decrease in brands revenue was driven primarily by reduced spend by our brand customers due primarily to changes in the macro environment and customer budget constraints.
Cost of Revenue
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Three Months Ended March 31, |
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2025 |
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2024 |
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Change ($) |
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Change (%) |
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Cost of sales: 1 |
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Retail |
$ |
671 |
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$ |
842 |
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$ |
(171 |
) |
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-20 |
% |
Brands |
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131 |
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134 |
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|
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(3 |
) |
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-2 |
% |
Total cost of sales |
$ |
802 |
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$ |
976 |
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$ |
(174 |
) |
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|
-18 |
% |
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1.Prior period amounts have been revised to reflect the current period presentation.
Retail
Retail cost of sales reductions were driven by increased efficiency and lower platform costs, driving an improvement in gross margin to 90.3% from 89.3% for the three and three months ended March 31, 2025 as compared to the same period in 2024 as described below.
For the three months ended March 31, 2025 as compared to the same period in 2024, retail cost of revenue decreased $171 due to decreased business platform and merchant processing costs of $147, increased website infrastructure costs of $3 and decreased labor allocation costs of $27.
Brands
Brands cost of sales reductions were a consequence of declining revenues as described below with a slight decline in gross margin to 86.0% from 88.6% during the three and three months ended March 31, 2025 as compared to the same period in 2024.
Brands cost of revenue decreased $3 for the three months ended March 31, 2025 as compared to the same period in 2024, of which $8 was due to reduced labor allocation costs for the three months ended March 31, 2025 as compared to the same period in 2024. An increase in costs of $5 relates to decreased efficiency.
Operating Expenses
As described below, operating expenses declined significantly overall as a result of the cost savings efforts and reduction in headcount during 2024 and early 2025.
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Three Months Ended March 31, |
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2025 |
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2024 |
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Change ($) |
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Change (%) |
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Operating expenses: |
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Sales and marketing |
$ |
2,155 |
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$ |
2,620 |
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$ |
(465 |
) |
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-18 |
% |
Product development |
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2,136 |
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2,413 |
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(277 |
) |
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-11 |
% |
General and administrative |
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4,030 |
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4,787 |
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(757 |
) |
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-16 |
% |
Total operating expenses |
$ |
8,321 |
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$ |
9,820 |
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$ |
(1,499 |
) |
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-15 |
% |
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Sales and Marketing
Sales and marketing expenses decreased $465 for the three months ended March 31, 2025 as compared to the same period in 2024 due to a $341 decrease in compensation costs and a $124 reduction in other costs.
Product Development
Product development expenses decreased $277 for the three months ended March 31, 2025 as compared to the same period in 2024 due to a $392 decrease in compensation costs (or $254 excluding capitalized costs), which were partially offset by an $88 increase in depreciation expense primarily related to capitalized internal use software and a $27 increase in other costs. Product development expenses are reported net of $349 and $211 of costs capitalized to internal-use software for the three months ended March 31, 2025 and 2024.
General and Administrative
General and administrative expenses decreased $757 for the three months ended March 31, 2025 as compared to the same period in 2024 due to a $229 decrease in bad debts expense due to recoveries in the current year period, a $569 decrease in compensation costs, $197 reduction in insurance expense, and a $248 decline in other costs. These reductions were partially offset by a $486 increase in legal and professional fees associated with the debt modification and other transaction related expenses.
Legal and professional services expenses include $615 for the three months ended March 31, 2025, respectively, related to the debt modification and advisors for strategic alternatives as discussed below under Liquidity and Capital Resources — Going Concern.
Other Income and Expense
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Three Months Ended March 31, |
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2025 |
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2024 |
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Change ($) |
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Change (%) 1 |
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Other income (expense): |
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Interest expense, net |
$ |
(547 |
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$ |
(607 |
) |
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$ |
60 |
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-10 |
% |
Other income (expense), net |
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7 |
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(32 |
) |
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39 |
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|
-122 |
% |
Total other income (expense) |
$ |
(540 |
) |
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$ |
(639 |
) |
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$ |
99 |
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-15 |
% |
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Interest expense, net decreased by $60 for three months ended March 31, 2025 compared to the same period in 2024 primarily due to the partial prepayment of the 2022 Notes (Note 9).
Other income increased by $39 for three months ended March 31, 2025 as compared to the same period in 2024 primarily related to a decrease in unrealized gains on foreign currency remeasurements.
Net Loss
Net loss was $1,781 for the three months ended March 31, 2025, compared to net loss of $2,387 for the three months ended March 31, 2024. The reduction in net loss were primarily due to the realization of cost savings from the cost cutting measures employed in 2024.
Non-GAAP Financial Measures
Earnings Before Interest, Taxes and Depreciation and Amortization (EBITDA) and Adjusted EBITDA
To provide investors with additional information regarding our financial results, we have disclosed EBITDA and Adjusted EBITDA, both of which are non-GAAP financial measures that we calculate as net loss before interest, taxes and depreciation and amortization expense in the case of EBITDA and further adjusted to exclude non-cash, unusual and/or infrequent costs in the case of Adjusted EBITDA. Below we have provided a reconciliation of net loss (the most directly comparable GAAP financial measure) to EBITDA and from EBITDA to Adjusted EBITDA.
We present EBITDA and Adjusted EBITDA because these metrics are key measures used by our management to evaluate our operating performance, generate future operating plans, and make strategic decisions regarding the allocation of investment capacity. Accordingly, we believe that EBITDA and Adjusted EBITDA provide useful information to investors and others in understanding and evaluating our operating results in the same manner as our management.
EBITDA and Adjusted EBITDA have limitations as analytical tools, and you should not consider these in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are as follows:
•although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and both EBITDA and Adjusted EBITDA do not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;
•EBITDA and Adjusted EBITDA do not reflect changes in, or cash requirements for, our working capital needs; and
•EBITDA and Adjusted EBITDA do not reflect interest or tax payments that may represent a reduction in cash available to us.
Because of these limitations, you should consider EBITDA and Adjusted EBITDA alongside other financial performance measures, including net loss and our other GAAP results.
A reconciliation of net loss to non-GAAP EBITDA and Adjusted EBITDA follows:
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Three Months Ended March 31, |
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2025 |
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2024 |
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Net loss |
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$ |
(1,781 |
) |
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$ |
(2,387 |
) |
Interest expense, net |
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547 |
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607 |
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Depreciation and amortization expense |
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|
421 |
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329 |
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EBITDA |
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(813 |
) |
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(1,451 |
) |
Stock-based compensation |
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|
|
209 |
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|
598 |
|
Transaction related expenses - debt modification, strategic alternatives |
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663 |
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— |
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Change in fair value of derivatives |
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(10 |
) |
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(14 |
) |
Adjusted EBITDA |
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$ |
49 |
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$ |
(867 |
) |
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The favorable change in EBITDA and Adjusted EBITDA for the three months ended March 31, 2025 versus the same period in 2024 is primarily due to cost savings resulting from Leafly’s cost cutting measures described above.
Financial Condition
Cash, Cash Equivalents, and Restricted Cash
Cash, cash equivalents, and restricted cash totaled $8,881 and $14,772 as of March 31, 2025 and December 31, 2024, respectively. Explanations of our cash flows for the periods presented follow.
Cash Flows
Three Months Ended March 31, 2025
During the three months ended March 31, 2025, we utilized a total of $5,891 of cash to fund cash operating losses of approximately $845, changes in current assets and liabilities of $1,017, investing activities comprised of capitalized software costs of $349, and financing activities of $3,680 which was primarily the partial repayment of the 2022 Notes. The changes in current assets and liabilities during the three months ended March 31, 2025 included primarily the reduction of accrued expenses and other current liabilities of $995 primarily related to accrued interest on the 2022 Notes, transaction related costs and 2024 bonuses paid in 2025.
Three Months Ended March 31, 2025 Compared to Three Months Ended March 31, 2024
As compared to the three months ended March 31, 2024, cash used in operations increased by $989 to $1,862 for the three months ended March 31, 2025, mainly due to increased payments of accrued expenses in 2025 related to accrued interest on the 2022 Notes, transaction related costs and 2024 bonuses paid in 2025. Cash used in investing activities increased $140 to $349 for the three months ended March 31, 2025 due to higher software capitalization in the current year period. Cash and restricted cash used by financing activities increased $3,566 from the 2024 period to $3,680 for the three months ended March 31, 2025, which was primarily the partial repayment of the 2022 Notes in 2025.
Deferred Revenue
Deferred revenue is primarily related to software subscriptions and display ads. The revenue deferred at March 31, 2025 is expected to be recognized in the near term. See Note 8 to our consolidated financial statements within this Quarterly Report for further discussion.
Contractual Obligations and Other Planned Uses of Capital
We are obligated to repay the operating liabilities on our Consolidated Balance Sheets, such as accrued liabilities. In addition, we are obligated to pay any 2022 Notes when they come due on July 1, 2025 that do not ultimately convert to equity. See Note 9 to our consolidated financial statements within this Quarterly Report for more information.
Liquidity and Capital Resources
We primarily fund our operations and capital expenditures through cash flows generated by operations and our cash, cash equivalents and restricted cash on hand. Our principal liquidity needs in the “near-term” (within the next twelve months) include the direct costs associated with revenues earned, operating expenses, payment of principal and interest on the 2022 Notes and tax payments. The 2022 Notes bear interest at 8% annually, paid in cash semi-annually in arrears on July 31 and January 31 of each year, and mature on July 1, 2025.
To the extent existing sources of liquidity are not sufficient to fund future activities, meet our payment obligations under the 2022 Notes or pursue strategic opportunities, we may need to raise additional funds, which we may seek to do through equity or debt financings, or seek to refinance the 2022 Notes. Any additional equity financing may be dilutive to stockholders. Debt financing, if available, may involve agreements that include equity conversion rights, covenants limiting or restricting our ability to take specific actions, such as incurring additional debt, expending capital, or pursuing certain business opportunities. There can be no assurance that, if needed, we will be able to obtain additional or adequate financing or to refinance or restructure our indebtedness on terms favorable to us, if at all. See, Part I, Item 1A Risk Factors in our 2024
Annual Report under the headings “— We may need to raise additional capital, which may not be available on favorable terms, if at all, causing dilution to our stockholders, restricting our operations or adversely affecting our ability to operate our business.” and “— Risks Relating to our Indebtedness.” In addition, the delisting of our securities will limit our ability to raise additional equity financing, and we no longer have access to our ATM Program. See Section 1A. Risk Factors – “Our failure to regain compliance with the continued listing requirements of the Nasdaq Capital Market has resulted in a delisting of our Common Stock and Warrants.”
Going Concern
Under the rules of ASC Subtopic 205-40 “Presentation of Financial Statements — Going Concern” (“ASC 205-40”), reporting companies are required to evaluate whether conditions and/or events raise substantial doubt about their ability to meet their future financial obligations as they become due within one year after the date that the financial statements are issued. This evaluation takes into account a company’s current available cash and projected cash needs over the one-year evaluation period but may not consider things beyond its control.
We have $25,747 of 2022 Notes maturing on July 1, 2025 and based on our current liquidity position would not be able to repay the 2022 Notes when due. Note 9 to our consolidated financial statements within this Quarterly Report provides additional information regarding the 2022 Notes. In addition, as noted above, we have experienced revenue declines, incurred recurring operating losses, used cash from operations, and relied on the capital raised in the Business Combination to continue ongoing operations. We have incurred operating losses since our inception and had an accumulated deficit of $81,726 and $79,945 at March 31, 2025 and December 31, 2024, respectively. These conditions, when considered in the aggregate, raise substantial doubt about our ability to continue as a going concern within one year of the date the financial statements included in this Quarterly Report are issued. In response to these conditions, we took the following actions:
•With the Company’s de-listing from Nasdaq, management is considering options including but not limited to taking the Company private in order to save significant costs associated with operating as a public company. To that end, the Company filed post-effective amendments to all of its existing registration statements on Form S-8s and its registration statement on Form S-3, removing from registration any unsold securities. In addition, the Company has determined to submit to its shareholders for approval at the Company’s annual meeting a reverse stock split, which if executed would result in a reduction in the number of the Company’s record holders to a number that would allow the Company to suspend its ongoing reporting obligations (Note 11, Note 18). We are closely monitoring and reducing operating expenses where we are able to, while intending to ensure the trajectory and viability of the business remains intact. However, we cannot meet our debt maturity obligations without a significant capital infusion or a lender’s commitment to refinance our debt. After considering all available evidence, Leafly determined that the combined impact of our cost reduction measures outlined in both actions above and planned operations will be not sufficient to meet our capital requirements for a period of at least twelve months from the date that our March 31, 2025 financial statements are issued. We believe substantial doubt exists about our ability to continue as a going concern within one year of the date these financial statements are issued. Management will continue to evaluate our liquidity and capital resources.
We believe that our capital resources are not sufficient to fund our operations for at least the following 12 months, because we do not currently have the ability to repay our 2022 Notes due in July 2025.
Noncompliance with Nasdaq Continued Listing Standards
On April 9, 2024, we received the Notice from the Staff notifying us that we no longer complied with Nasdaq's requirements contained in Nasdaq Listing Rule 5550 for companies traded on the Capital Market. Nasdaq Listing Rule 5550 requires a company listed on the Capital Market to continuously meet at least one of the Continued Listing Standards set forth in Nasdaq Listing Rule 5550(b), as follows:
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Continued Listing Standard |
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Requirement |
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“Stockholders’ Equity” |
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Minimum $2.5 million |
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“Market Value of Listed Securities” |
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Minimum $35 million |
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“Net Income” |
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Minimum $500 thousand from continuing operations – most recent fiscal year or in two of three of last three fiscal years |
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As confirmed by the Notice, we did not meet (and do not currently meet) any of the Continued Listing Standards depicted above. On January 15, 2025, the Company received written notification (the “Delisting Notice”) from Nasdaq that the Nasdaq Hearing Panel (“Panel”) has determined to delist the Company’s common stock and warrants and suspend trading of the securities at the open of trading on January 17, 2025. In connection with the Panel’s decision, the Company filed a Form 25 on March 12, 2025 with the SEC in accordance with Rule 12d2-2 promulgated under the Securities Exchange Act of 1934, as amended.
As a result of the suspension in trading and expected delisting, Leafly’s common stock and warrants began trading publicly on the OTC Pink Open Market under its existing symbols “LFLY” and “LFLYW,” respectively effective January 17, 2025. In March 2025, we filed post-effective amendments to all of our existing registration statements on Form S-8s and our registration statement on Form S-3, removing from registration any unsold securities. In addition, we have determined to submit to our shareholders for approval at the Leafly’s 2025 annual meeting a reverse stock split (Note 18), which if executed would result in a reduction in the number of our record holders to a number that would allow us to suspend our ongoing reporting obligations.
Deregistration and Suspension of Reporting Obligations
As discussed above, on March 12 and 13, 2025, the Company filed post-effective amendments to its Registration Statements on Form S-3 and S-8 to terminate such registration statements and withdraw from registration any unsold securities, which is a prerequisite, among others, to the Company’s ability to suspend its ongoing reporting obligations. The Company has subsequently also filed preliminary proxy materials with the SEC including a proposal to the Company’s stockholders at the Company’s Annual Meeting to executed a reverse stock split, in order to reduce the Company’s number of record holders of its common stock to fewer than 300, thereby allowing the Company to “go private.” If approved, we would suspend our reporting obligations by filing a Certificate of Termination of Registration (SEC Form 15) with the SEC under the Exchange Act as soon as possible after consummation of the Transaction so that we would no longer be required to file annual, quarterly or current reports or comply with the SEC’s proxy rules. Suspending our reporting obligations may limit our ability to raise additional equity financing.
Off-Balance Sheet Arrangements
We did not have any off-balance sheet arrangements as of March 31, 2025.
Contractual Obligations
Other than our 2022 Notes (see Note 9 to our consolidated financial statements), we do not have any long-term debt, lease obligations or other long-term liabilities. We have entered into several multi-year licensing and administration agreements in the ordinary course of business, the cost of which are reflected within general and administrative expense within our statements of operations as costs are incurred.
Critical Accounting Estimates
The preparation of financial statements and related disclosures in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and
liabilities at the date of the financial statements, and income and expenses during the periods reported. Actual results could materially differ from those estimates.
We believe there have been no material changes to the items that we disclosed as our critical accounting estimates under Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in our 2024 Annual Report.
Recently Issued and Adopted Accounting Pronouncements
Reference is made to Note 2 for information about recently issued accounting pronouncements.
Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Leafly is a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and is not required to provide the information otherwise required with respect to market risk.
Item 4. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act refers to controls and procedures that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.
Because there are inherent limitations in all control systems, a control system, no matter how well conceived and operated, can provide only reasonable, as opposed to absolute, assurance that the objectives of the control system are met. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective, at the reasonable assurance level, as of the end of the period covered by this Quarterly Report.
Changes in Internal Control over Financial Reporting
There have been no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting during the three months ended March 31, 2025.