Planet Fitness, Inc. (Form: 8-K, Received: 11/13/2025 09:20:28)

0001637207false00016372072025-11-132025-11-13

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

Pursuant to Section 13 or 15(d) of

The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported)

Planet Fitness, Inc.

(Exact name of registrant as specified in its charter)

Delaware

001-37534

38-3942097

(State or other jurisdiction of incorporation)

(Commission File Number)

(I.R.S. Employer Identification No.)

(Address of principal executive offices)

Registrant’s telephone number, including area code: (603) 750-0001

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:


☐			Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)


☐			Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)


☐			Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))


☐			Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Exchange act:


Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Class A common stock, $0.0001 Par Value	PLNT	New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 or Rule 12b-2 of the Securities Exchange Act of 1934.

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐


Item 7.01			Regulation FD Disclosure.

On November 13, 2025, Planet Fitness, Inc. (the “Company”) issued a press release outlining the key points and topics it intends to discuss at its previously announced investor day on November 13, 2025, which is expected to begin at approximately 10:00 AM EST. A live broadcast and on-demand replay of the event will be available online at https://investor.planetfitness.com. The investor presentation and press release are also available online at https://investor.planetfitness.com. Information appearing on https://investor.planetfitness.com is not a part of, and is not incorporated by reference in, this Current Report on Form 8-K. A copy of this press release and the investor presentation are being furnished as Exhibit 99.1 and 99.2 to this Current Report on Form 8-K and are incorporated herein by reference, respectively.

In accordance with General Instruction B.2 of Form 8-K, the information in this Current Report on Form 8-K, including Exhibit 99.1 and 99.2, shall be deemed furnished and not filed for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933.


Item 9.01			Financial Statements and Exhibits.



Exhibit No.						Description

99.1						Press Release dated November 13, 2025
99.2						2025 Investor Day Presentation
104						Cover Page Interactive Data File (embedded within the Inline XBRL document)

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.



PLANET FITNESS, INC.

By:						/s/ Jay Stasz
Name: Title:						Jay Stasz Chief Financial Officer

Dated: November 13, 2025

PLANET FITNESS, INC. DETAILS STRATEGY TO DRIVE NEXT PHASE OF GLOBAL GROWTH AND ANNOUNCES LONG-TERM FINANCIAL TARGETS AT 2025 INVESTOR DAY

Company leadership provides updates on strategic imperatives to accelerate member growth and new club expansion

HAMPTON, N.H. (November 13, 2025) – Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), will host its 2025 Investor Day today in Boston, MA. The event will feature presentations from members of Planet Fitness’ senior leadership team who will outline the Company’s plans to fuel growth, modernize the member experience, further enhance the economic value proposition for franchisees, and generate strong returns for shareholders. Management presentations will begin at 10:00 a.m. EST, followed by a question-and-answer session, and will end at noon.

At today’s event, members of the Planet Fitness leadership team will provide an update on the Company’s four strategic imperatives designed to drive its long-term growth ambitions, which include:

•Evolving and modernizing the Planet Fitness brand while staying true to the fundamental values that define and differentiate its offerings;

•Enhancing the member experience to foster brand loyalty and connection that translates into long-term member growth and captures the increasing fitness market opportunity;

•Refining Planet Fitness’ club floorplans and amenities to enhance franchise returns as they open, operate, and remodel clubs; and

•Accelerating new club growth globally by driving topline growth and optimizing club formats to further enhance unit economics.

“Planet Fitness has achieved remarkable growth since its initial public offering 10 years ago, evolving from an industry challenger to a clear leader in the fitness sector. Today, we have more than 2,800 clubs and nearly 21 million members, democratizing access to fitness and wellness with our high value, low price offering. We continue to build upon this momentum and are well-positioned for our next phase of growth in this golden age of fitness,” said Colleen Keating, Planet Fitness’ Chief Executive Officer. “This is an exciting time for Planet Fitness with several catalysts for growth coming together. The demand for fitness is rising globally, real estate availability is beginning to ease, our brand is evolving in ways that attract all generations and fitness levels, and we are advancing our strategies to accelerate growth. We are excited about the future of Planet Fitness and our ability to deliver exceptional value for our franchisees, members and shareholders.”

Long-term Growth Algorithm

Planet Fitness is initiating the following long-term growth outlook for fiscal years 2026–2028:


Revenue			Low-double digit percent CAGR1
System-wide same club sales growth			Mid-single digit percent
New club unit growth			6% to 7% range
Adjusted EBITDA			Mid-teens percent CAGR 1
Adjusted net income per share, diluted			Mid-to-high teens percent CAGR 1

1.Compound Annual Growth Rate off of 2025

Jay Stasz, Planet Fitness’ Chief Financial Officer stated, “We are incredibly proud of what we have accomplished since becoming a public company. We continue to evolve as we drive profitable growth, expand our competitive advantage, and strengthen our industry-leading position. As a result, we continue to deliver strong and sustainable free cash flow, return value to our shareholders, and strategically reinvest in our business to support robust growth. Our strategic imperatives and the continued dedication of our franchisees and our team give us confidence in our ability to deliver strong financial results and achieve our long-term objectives.”

A live broadcast and on-demand replay of the event will be available at https://event.webcasts.com/starthere. An accompanying investor presentation from the event will also be made available on the Planet Fitness Investor Relations website, under the Events & Presentations section.

Presentation of Financial Measures

The financial information presented in this press release includes non-GAAP financial measures such as Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted, to provide measures that we believe are useful to investors in evaluating the Company's performance. These non-GAAP financial measures are supplemental measures of the Company's performance that are neither required by, nor presented in accordance with GAAP. These financial measures should not be considered in isolation or as substitutes for GAAP financial measures such as net income or any other performance measures derived in accordance with GAAP. In addition, in the future, the Company may incur expenses or charges such as those added back to calculate these non-GAAP measures. The Company's presentation of these non-GAAP measures, should not be construed as an inference that the Company's future results will be unaffected by similar amounts or other unusual or nonrecurring items.

The non-GAAP financial measures used in our long-term growth targets will differ from their most directly comparable GAAP measures in ways similar to those in reconciliations the Company has previously provided in its disclosure with the Securities and Exchange Commission (“SEC”). We do not provide growth targets for net income or net income per share, diluted, determined in accordance with GAAP or a reconciliation of the growth targets for Adjusted net income and Adjusted net income per share, diluted, to the most directly comparable GAAP measure because we are not able to predict with reasonable certainty the amount or nature of all items that will be included in our net income and net income per share, diluted, for the applicable period. Accordingly, a reconciliation of the Company’s growth targets for these non-GAAP measures to the most directly comparable GAAP measure cannot be made available without unreasonable effort. These items are uncertain, depend on many factors and could have a material impact on our net income and net income per share, diluted, for the applicable period.

System-wide same club sales refers to year-over-year sales comparisons for the same club sales base of both corporate-owned and franchisee-owned clubs, which is calculated for a given period by including only sales from clubs that had sales in the comparable months of both years. We define the same club sales base to include those clubs that have been open and for which monthly membership dues have been billed for longer than 12 months. We measure same club sales based solely upon monthly dues billed to members of our corporate-owned and franchisee-owned clubs.

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of September 30, 2025, Planet Fitness had approximately 20.7 million members and 2,795 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business men and women.

investor@planetfitness.com

McCall Gosselin, Planet Fitness

mccall.gosselin@planetcsc.com

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the federal securities laws, which involve risks and uncertainties. Forward-looking statements include the Company’s statements with respect to expected future performance presented under the heading “Long-Term Growth Targets,” those attributed to the Company’s Chief Executive Officer and Chief Financial Officer in this press release, the Company’s expected revenue, sales and club growth, ability to deliver strong and sustained cash flow, ability to deliver future shareholder value, ability to reinvest in our business, estimates, projections and other statements that do not relate solely to historical facts. Forward-looking statements can be identified by words such as “anticipate,” “believe,” “estimate,” “expect,” “may,” “plan,” “predict,” “would,” “generate,” “opportunity,” “advance,” “accelerate,” “increase,” “return,” “drive,” “outlook,” “expand,” “deliver,” “achieve,” ”assumption,” “will,””would,” “could,” “should,” “continue,” “future,” “strategy” and similar references to future periods, although not all forward-looking statements include these identifying words. Forward-looking statements are not assurances of future performance. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. Actual results and financial condition may differ materially from those indicated in the forward-looking statements. Important factors that could cause our actual results to differ materially include competition in the fitness industry, the Company’s and franchisees’ ability to attract and retain members, the Company’s and franchisees’ ability to identify and secure suitable sites for new franchise clubs, changes in consumer demand, changes in equipment costs, the Company’s ability to expand into new markets domestically and internationally, operating costs for the Company and franchisees generally, availability and cost of capital for franchisees, acquisition activity, developments and changes in laws and regulations, our substantial indebtedness and our ability to incur additional indebtedness or refinance that indebtedness in the future, our future financial performance and our ability to pay principal and interest on our indebtedness, our corporate structure and tax receivable agreements, failures, interruptions or security breaches of the Company’s information systems or technology, general economic conditions and the other factors described in the Company’s annual report on Form 10-K for the year ended December 31, 2024 and the Company’s quarterly report on Form 10-Q for the quarter ended September 30, 2025, as well as the Company’s other filings with the Securities and Exchange Commission. In light of the significant risks and uncertainties inherent in forward-looking statements, investors should not place undue reliance on forward-looking statements, which reflect the Company’s views only as of the date of this press release. Except as required by law, neither the Company nor any of its affiliates or representatives undertake any obligation to provide additional information or to correct or update any information set forth in this release, whether as a result of new information, future developments or otherwise.

STACEY CARAVELLA VP, INVESTOR RELATIONS

Colleen Keating, CEO o Capitalizing on unique moment Brian Povinelli, CMO o Evolving our brand to drive growth Bill Bode, COO o Executing a high value member experience Chip Ohlsson, CDO o Accelerating new club growth Jay Stasz, CFO o Bringing it all together with long-term growth outlook Q&A AGENDA

COLLEEN KEATING CHIEF EXECUTIVE OFFICER

10 YEARS OF TREMENDOUS GROWTH 2,800 CLUBS from 1,000

10 YEARS OF TREMENDOUS GROWTH 21M MEMBERS from 7M+ Nearly

GEN Z IS OUR FASTEST GROWING DEMOGRAPHIC - 2,000,000 4,000,000 6,000,000 8,000,000 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2020 2021 2022 2023 2024 2025 Total Membership by Age Generation 2020-2025 Gen Z Millennials Gen X Baby Boomers

WE ARE GROWING ACROSS ALL GENERATIONS 2025 2024 Baby Boomer Gen X Millennial Gen Z 1M 2M 3M 4M 5M 6M 7M 8M

RISE IN RETAIL BANKRUPTCIES 5,6001 6,2001 9,9002 2023 2024 2025 1. Sources: 2023 and 2024: CNN: cnn.com https://www.cnn.com/2024/10/25/business/the-retail-apocalypse-is-back 2. Jones Lang LaSalle: https://www.jll.com/en-us/guides/retail-closures-should-free-up-140-million-square-feet-of-much-needed-retail-space

ENHANCING OUR MEMBER EXPERIENCE ACCELERATING NEW CLUB GROWTH REFINING OUR PRODUCT & OPTIMIZING OUR LAYOUT REDEFINING OUR BRAND PROMISE

STRATEGIC IMPERATIVE #1: REDEFINING OUR BRAND PROMISE

+1 MILLION NET NEW MEMBERS THROUGH Q3 2025

5% INCREASE* ACTIVE MEMBER VISITS *Through Q3 2025

STRATEGIC IMPERATIVE #2: ENHANCING OUR MEMBER EXPERIENCE

STRATEGIC IMPERATIVE #3: REFINING OUR PRODUCT & OPTIMIZING OUR FORMAT

STRATEGIC IMPERATIVE #4: ACCELERATING NEW CLUB GROWTH

ENHANCING OUR MEMBER EXPERIENCE ACCELERATING NEW CLUB GROWTH REFINING OUR PRODUCT & OPTIMIZING OUR LAYOUT REDEFINING OUR BRAND PROMISE

EXECUTIVE LEADERSHIP TEAM Sarah Powell GENERAL COUNSEL* Paul Barber CHIEF INFORMATION OFFICER Bill Bode CHIEF OPERATING OFFICER McCall Gosselin CHIEF CORPORATE AFFAIRS OFFICER Chip Ohlsson CHIEF DEVELOPMENT OFFICER Brian Povinelli CHIEF MARKETING OFFICER Jennifer Simmons CHIEF STRATEGY OFFICER Jay Stasz CHIEF FINANCIAL OFFICER *Starts on 11/17/2025 Stacey Caravella VP, INVESTOR RELATIONS Ed Welsh SVP, PEOPLE & CULTURE

BRIAN POVINELLI CHIEF MARKETING OFFICER

33 EVOLVING THE BRAND TO DRIVE GROWTH

WHY EVOLVE NOW?

CHANGING CONSUMER Open to better image CHANGING CONSUMER

INCREASINGLY CROWDED MARKETPLACE Boutiques Digital offerings HVlp 2.0/3.0 Social content

Co py ri gh t © 2 02 5 by B os to n C on su lt in g G ro up . A ll ri gh ts r es er ve d. 9% HVlp GROWTH OUTPACING TOTAL U.S. GYM MEMBER GROWTH OF 1% SINCE 20192 TREMENDOUS OPPORTUNITY AHEAD -5% -1% -1% 9% -1% 1% Other Premium Gym Studio HVLP Mid-Tier Gym Total Market Market CAGR (%) 2019-20241

38 OUR APPROACH TO EVOLUTION…

KEY PRINCIPLES ENHANCE CUSTOMER-FIRST MENTALITY WITH DATA & INSIGHTS1 1 BUILD MORE EMOTIONAL CONNECTION WITH CONSUMERS2 LEVERAGE OUR SCALE TO DRIVE EFFICIENCIES & EFFECTIVENESS3 CREATE MORE SYNERGY WITH LOCAL & NATIONAL AD FUNDS4 IMPROVING MEMBER EXPERIENCE AND LOYALTY5

40 INVEST IN DATA/INSIGHTS TO DRIVE A CUSTOMER- FIRST MINDSET

Understanding today’s market landscape Where to play How to win DEMAND CENTERED GROWTH CONSUMER INSIGHTS RESEARCH STUDY

Drive action Build integrated plans Set our growth strategy Map our demand & position IT WILL SUPPORT...

Co py ri gh t © 2 02 5 by B os to n C on su lt in g G ro up . A ll ri gh ts r es er ve d. TWO KEY GROUPS STAND OUT Fitness Non-Members (70%)A Fitness Members (30%)B 265 M # of people (U.S. adult population) 1. Source: BCG

LAPSED MEMBERS ARE A KEY OPPORTUNITY MORE LIKELY THAN NON-MEMBERS TO ENGAGE IN PAYING FITNESS MARKET* 2X 1. *PF data

Co py ri gh t © 2 02 5 by B os to n C on su lt in g G ro up . A ll ri gh ts r es er ve d. NEED SOME GRAPHIC THAT CONCEPTUALLY SPEAKS TO A CUSTOMER SEGMENTATION MAP DEFEND ENHANCE DE-PRIORITIZE CUSTOMER SEGMENTATION

48 BUILD MORE EMOTIONAL EQUITIES

49 EMOTIONAL + FUNCTIONAL

FUNCTIONAL NEEDS Machine Variety & Availability Easy to get in-&-out Convenient Location Value for Money pf Low Price HVlp

EMOTIONAL NEEDS

EVOLVED BRAND ID COMING IN 2H 2026

56 LEVERAGE OUR SCALE

~$400M US AD FUND ~2,800 CLUBS As of September 30, 2025

1% SHIFT FROM LOCAL AD FUND TO NATIONAL AD FUND 3% 6% Beginning in 2026

WORKING MEDIA ~10% savings in local agency fees As of October 2025

60 MODERNIZE OUR MARKETING TECHNOLOGY INVESTING IN DCO DYNAMIC CREATIVE OPTIMIZATION

62 MODERNIZE OUR MARKETING TECHNOLOGY INVESTING IN CRM CUSTOMER RELATIONSHIP MANAGEMENT

63 UNLOCKING NEW MEDIA OPPORTUNITIES Logos are registered trademarks of those brands.

64 UNLOCKING NEW MEDIA OPPORTUNITIES Logos are registered trademarks of those brands.

65 ALL NATIONAL PROMOS NOW SUPPORTED BY NAF MEDIA DOLLARS

66 MEMBER EXPERIENCE

67 MEMBER-CENTERED JOURNEY MAPPING DAY 100 DAY 1

LEVERAGING AI 68

On-demand Research Customized AI Agents Innovation Workflows AI PILOT

UPLIFTER CUSTOMER PANEL

71 NEW CHANNELS

72 NEW OPPORTUNITIES

BILL BODE CHIEF OPERATING OFFICER

77 EXECUTING A HIGH VALUE MEMBER EXPERIENCE

Build the largest, most inspiring fitness community where all members are proud to belong. PLANET FITNESS VISION

FIRST 100 DAYS FORMAT-OPTIMIZED CLUB BLACK CARD SPA EVOLUTION 1 2 3

FIRST 100 DAYS

Strengthen the WELCOME experience.

CONNECT KEY ELEMENTS Social Media In club Digital Systems App & Web Brand Comms Club Design Team Member Member

Recognition: ‘I feel seen’ Connected: ‘I fit in’ Continuous Value: ‘I keep getting more’ Lightly Gated: ‘I feel special’ Seamless: ‘It's intuitive’ Clear Purpose: ‘I’m part of something that matters’ BEST-IN-CLASS MEMBER EXPERIENCE

Format- Optimized Club

85 STATE OF STRENGTH

CURRENT CLUB

Reduced Cardio

Reduced Cardio

Expanded Free Weights

Expanded Free Weights

Mobility and Stretching Fit Benches HIIT Zone

Mobility and Stretching Fit Benches HIIT Zone

Additional Plate Loaded Machines

Additional Plate Loaded Machines

Half Racks – Platforms Turf (optional)

Half Racks – Platforms Turf (optional)

NEW CLUB PERFORMANCE JOINS NPS ATTRITION

Black Card Spa Evolution

CURRENT STATE FUTURE STATE

DRY PLUNGE HYPERICE RECOVERY Considerers Switchers

RED LIGHT INFRARED SAUNA WELLFIT SKIN HYDRATION RED LIGHT RECOVERY PRO

TEST & LEARN IN 2026

Members try new amenities Scan QR code OR email link Immediate Member feedback BLACK CARD SPA AMENITIES FEEDBACK Assess usability Gather feedback Influence marketing Influence training

CHIP OHLSSON CHIEF DEVELOPMENT OFFICER

ACCELERATING CLUB GROWTH

INTERNATIONAL GROWTH

Across our international markets 1 MILLION+ MEMBERS

SPAIN 10 CLUBS GROWING OUR BRAND INTERNATIONALLY *September 30, 2025 CANADA 84 CLUBS MEXICO 36 CLUBS PANAMA 8 CLUBS AUSTRALIA 25 CLUBS

…AND ALSO GROWING IN SPAIN GROWING IN SPAIN

113

STRONG AUV RAMPS

STRONG VALUE PROPOSITION 22 27.6 81 0 10 20 30 40 50 60 70 80 90 Spain Net Promoter Score Comparison Development Experience Corp Sector Avg by OCP PF

116

A DISCIPLINED APPROACH TO GLOBAL GROWTH PRIORITIZING NEW MARKET OPPORTUNITIES RECRUITING WELL-ESTABLISHED LOCAL OPERATORS SUCCESSFULLY OPEN NEW MARKETS Target: 1-2 new markets per year

DOMESTIC GROWTH

• Record low of new supply at 6.98M SF — lowest since 2000 • Negative absorption amid retail bankruptcies – likely extend into 2026 • Availability tight at 5.3% Source: MarketsGroup https://www.marketsgroup.org/news/us-retail-leasing-volume-declines-in-q2-2025-amid-uncertainty-lack-of-prime-supply Q2 2025 U.S. RETAIL REAL ESTATE

STRATEGIES TO UNLOCK REAL ESTATE OPPORTUNITIES PARTNERING WITH FRANCHISEES RELATIONSHIPS WITH LANDLORDS CONVERSION OPPORTUNITIES

•Consents and Approvals •Negotiations •Leases •Brand Favorability Data •Portfolio Reviews •Landlord and Retailer Decks •Co-Tenancy •Multiple Deals PARTNERING WITH FRANCHISEES

WHY WE'RE THE RIGHT CHOICE FOR LANDLORDS

PLANET FITNESS DRIVES TRAFFIC TO CO-TENANTS 76% of PF Members Combine Gym Visits w/ Other Shopping 89% of PF Members Shop at Retailers Within Club’s Center

DAILY VISIT DISTRIBUTION Specialty Food Retailer Planet Fitness Specialty Food Retailer Source: Placer

CONVERSION OPPORTUNITIES

BEFORE AFTER

TEXAS FAMILY FITNESS BLACK CARD SPA BEFORE

TEXAS FAMILY FITNESS BLACK CARD SPA AFTER

TEXAS FAMILY FITNESS - CARDIO AND STRENGTH BEFORE AFTER

TEXAS FAMILY FITNESS - CARDIO AND STRENGTH BEFORE AFTER

CONSTRUCTION EFFICIENCIES

~$3.0M AVERAGE CLUB COST* *Actual 2025 construction cost depends on market, size of club, and other external factors.

INNOVATIONS SUMMARY • Remove standalone counter • Reduce size • Integrate iPads into front desk LOBBY • Move behind front desk • Reduce size • Explore open ceiling • Explore shower partition LOCKER ROOMS • Reposition • Recovery modalities • Enhance visibility BLACK CARD SPA Correct

CONSTRUCTION COST TARGET REDUCTION >10% savings Category: Walls & Finishes Ceilings & Structural Fixtures Signage, Glass & Branding =

CONCEPT CLUB

CONCEPT LAYOUT

UNLOCKING TERRITORY FOR GROWTH

Right Territory - Right Real Estate - Right Franchisee 60%18% 6% 16% PROACTIVE ADA OPTIMIZATION Amended resulting in increased pipeline Terminated & resold to incumbent franchisees resulting in increased pipeline Recast with increased pipeline, and resold to existing franchisee Transferred resulting in increased pipeline INCREASED THE PIPELINE BY 28% ACROSS A SUBSET OF RECENTLY REVIEWED ADAs* *During 2025

ESTABLISH FRANCHISE SALES FUNCTION Key actions to drive accelerated growth: • Smaller ADAs, shorter timeframes with local owner/operators • Create digital marketing plan (SEO & SEM) • Calibrate real estate data and analytics FRANCHISE SALES TOOLS • Diversify and augment franchisee base • Qualify and close on new franchisee leads • Identify and close new/expanded ADAs with existing franchisees • Cultivate expanded broker network • Educate major landlords on PF value proposition as a tenant DEDICATED SALES LEADER

142

JAY STASZ CHIEF FINANCIAL OFFICER

WE'RE LEVERAGING OUR SCALE TO: DRIVE PROFITABLE GROWTH EXPAND OUR COMPETITIVE EDGE STRENGTHEN OUR INDUSTRY LEADERSHIP

PLANET FITNESS IS... AN INDUSTRY-LEADING FRANCHISED GROWTH COMPANY WITH A CAPITAL-LIGHT MODEL THAT DELIVERS STRONG CASH FLOW

Total Units Total Members CAGR: 5.9% CAGR: 9.4% Franchised Corporate-owned % Fran. CONSISTENT TRACK RECORD OF GROWTH 2,021 2,142 2,176 2,319 2,445 2,514 103 112 234 256 277 281 2,124 2,254 2,410 2,575 2,722 2,795 2020 95% 2021 95% 2022 90% 2023 90% 2024 90% Q3 2025 90% 13.5M 15.2M 17.0M 18.7M 19.7M 20.7M 2020 2021 2022 2023 2024 Q3 2025

1. See the appendix at the end of the presentation System-wide Sales ($M) Adjusted EBITDA 2 ($M) CAGR: 8.4% 1 CAGR: 11.8% 1 % Growth FCF 3 % Margin CONSISTENT TRACK RECORD OF GROWTH 2. Reflects 2019 to LTM Q3 2025 CAGR excludes impact of COVID-19 pandemic in 2020 3. Free cash flow (FCF) def ined as Adjusted EBITDA less Capital Expenditures. . $2,289 $3,209 $3,537 $3,985 $4,310 $4,623 $117 $171 $398 $476 $515 $547 $2,406 $3,380 $3,935 $4,461 $4,825 $5,170 2020 2021 40% 2022 16% 2023 13% 2024 8% Q3 2025 7% $119 $222 $366 $435 $488 $536 33% 42% 42% 43% 44% 45% 2020 $66 2021 $168 2022 $266 2023 $299 2024 $333 Q3 2025 $381 Franchised Corporate-owned

CONSISTENT TRACK RECORD OF SCS GROWTH Pre-COVID: Current: 53 straight quarters 17 straight quarters1 1. Through Q3 2025

CLUB LEVEL RETURNS CAPITAL ALLOCATION STRATEGY 3 YEAR GROWTH ALGORITHM pf1 2 3

1 CLUB LEVEL RETURNS

STRENGTHENING CLUB RETURNS •New growth model •CC and BC price increase •Blue Ribbon team •Strategic imperatives •Value engineering •Procurement

SUCCESSIVE COHORTS RAMPING FASTER IN FIRST YEAR OPEN New clubs opened in U.S. since 2H 2024 benefitting from New Growth Model and Classic Card price increase Months Open 1 2 3 4 5 6 7 8 9 10 11 12 A U V $s Monthly AUV Ramp by Cohort 1H-25 New Clubs 2H-24 New Clubs 2021 to 1H-24 New Clubs IRR Target

CAPITAL ALLOCATION2

CAPITAL ALLOCATION PRIORITIES 1 2 3 Invest in the Business Shareholder Return Optimized Capital Structure Investing in growth Committed to share buyback program Operating within target leverage levels

DISCIPLINED INVESTMENT IN BUSINESS FOR GROWTH Focused on highest return opportunities: o Scalable technology o Innovation o Corporate clubs o Opportunistic

RETURNED TO SHAREHOLDERS VIA SHARE REPURCHASES SINCE 2018 $1.5B

OPTIMIZED CAPITAL STRUCTURE Gross Leverage Ratio Total Debt/AEBITDA Q3’23 Q4’23 Q1’24 Q2’24 Q3’24 Q4’24 Q1’25 Q2’25 Q3’25 7.0x 6.0x 5.0x 4.0x 3.0x 4.7x 4.6x 4.4x 4.8x 4.7x 4.5x 4.4x 4.2x 4.1x Target Leverage Range = 4.0-6.0x Debt structure and capacity allows for capital efficiency and reasonable leverage ratios Drivers High End of Range • Lower rate environments • Strategic Investments Low End of Range • Higer rate environments • Maintain debt capacity

3 YEAR GROWTH ALGORITHM

2026 - 2028 GROWTH ALGORITHM Adjusted EBITDA Revenue Adjusted EPS Low-Double Digit % CAGR Mid-Teens % CAGR Mid-to-High Teens % CAGR

REVENUE Rate ~75 % Volume ~25 % Franchise Corporate 3-Year Growth Targets Low-Double Digit % CAGR Same Club Sales Mid-Single % New Club Unit Growth 6-7 % Domestic International

ADJ. EBITDA SG&A Leverage Corporate Club 4-Wall Margin Expansion Expenses grow less than revenue 3-Year Growth Targets Mid-Teens % CAGR SG&A LeverageCorporate Club 4-Wall Margin Expansion

ADJ. EPS 3-Year Growth Targets Mid-to-High Teens % CAGR Interest Rates Share Repurchase

2026 - 2028 GROWTH ALGORITHM Adjusted EBITDA Revenue Adjusted EPS Low-Double Digit % CAGR Mid-Teens % CAGR Mid-to-High Teens % CAGR

PLANET FITNESS IS... AN INDUSTRY-LEADING FRANCHISED GROWTH COMPANY WITH A CAPITAL-LIGHT MODEL THAT DELIVERS STRONG CASH FLOW


(d)			Exhibits