Citizens Financial Corporation (the "Company") is a holding company engaged in the business of life and health insurance through its life insurance subsidiaries. The primary products currently marketed by the Company are group ancillary insurance products (dental, vision, and life) and individual final expense life insurance policies. The Company was incorporated in Kentucky in 1990 at the direction of Citizens Security Life Insurance Company (Citizens Security), a Kentucky-domiciled life insurance company. Pursuant to a merger completed in 1991, Citizens Security became a wholly owned subsidiary of the Company. Citizens Security is the parent of United Liberty Life Insurance Company, a Kentucky-domiciled life insurance company, and Citizens Insurance Company, an inactive Kentucky-domiciled property and casualty insurer. All operations of the Company and its subsidiaries are conducted in Louisville, Kentucky from a 63,000 square foot office building owned by Citizens Security.