Since inception into business in the latter half of 2007, Oriens Travel & Hotel management Corp (`Oriens`) has demonstrated an ability to adapt it's business practices to markets in Latin America and Asia. Through the online booking site 128trip.com, and it's signature brand of Hotel Pure properties, Oriens is poised to reach a vast audience of international and domestic travelers seeking a modest solution to high-priced mainstream resort destinations. Oriens promotes internal efficiencies by acquiring locally held properties and uniting them under the Hotel Pure brand. Through this process, Oriens standardizes unique local inns, streamlining costs and attaining increasing returns to scale. Oriens is developing in the vision of such firms as Comfort Inn, Best Western and Holiday Inn, and is aimed at providing travelers with a viable budget lodging solution as they travel abroad and within their own borders.<br /><br />* Oriens business model for Hotel PURE brand is to organize a fragmented mid/lower end hotel accommodation sector in the developing countries such as China, Costa Rica, Panama, Brazil, Argentina and other countries in the similar phase, to re-organize these hotel properties under a unified name brand; Hotel PURE, thus increasing their International exposure, occupancy rate and revenue. *